Iyla shampoo musicpleer how to#
Iyla shampoo musicpleer full#

What’s real and true in this world for you? I was very excited to create and work on her project. I was very inspired from the very first listen and it produced such a clear vision for me. I was introduced to her and her producer Kadis by the Gaelen Whittemore and I honestly instantly fell in love with the sound that they created. She is the first artist signed to an independent record label (3T Entertainment) that I am the creative director for.

Iyla shampoo musicpleer how to#

NIN, Portishead, M83, ASAP Ferg, Iyla, How to Destroy Angels, Phantogram, Chelsea Wolfe, Pusha T, Leyya, James Blake, Beach House, Alessandro Cortini, Phillip Glass, Underoath, Fiona Apple, J.I.D, Syd, Rufus Du Sol, The Marias. If you are alive and not inspired than you are either asleep or not paying attention. Where do you draw creative inspiration from? The peaks or valleys of life’s experiences? New visual for feat and Inspired by an original idea from Wardrobe by Wardrobe assist Mua Produced by Production assist Feat post shared by Patrick ''Embryo'' Tapu on at 12:41pm PDT Provoking a reaction and validation that what I’ve created is considered art. What’s the most rewarding aspect of seeing a vision materialized for yourself or the artist you’re representing? So in some sense it’s both the pursuit of the ego and the act of losing it. For better words, you can call it a “spiritual” experience. At the same time there is something about creativity that is really indescribable. As human beings we want to feel good about what we do. I felt competent and confident in my ability to direct. You have a new experience and soon you want to repeat that experience. It wasn’t really by choice and no different than the drives or passions we have. Next year will mark 10 years since I’ve been doing this and I can honestly say I feel like I am just now officially starting. It became natural for me to shoot and direct so I learned both aspects simultaneously. The initial projects I worked on were all low budget productions so I ended up shooting, directing and editing because I couldn’t afford to hire a DP. The cinematography side was born out of my passion and interest in photography as well as out of necessity.

Iyla shampoo musicpleer full#

For whatever reason I felt confident that I would be able to do a good job as director.īy the end of 2009, I directed my first two music videos and I’ve been directing full time ever since. I have a competitive nature and it felt like a challenge to me.

I wanted to do it again, but I really wanted to direct it myself the next time. I also learned how important it was for a director to clearly communicate and articulate direction to a team of people on how to execute a vision. It was fascinating to see how many moving parts and people it took to create a music video.

I ended up really enjoying the whole experience. I had no previous experience or knowledge of music video production, but I really wanted to see a visual made for it so i helped co-produce the music video.

They wanted to shoot a music video for one of the songs we worked on. In 2009, I was producing music and writing songs for an indie LA pop band. How did you get started in directing and cinematography? Ask him and he’ll tell you it takes “a team of passionate creatives who see the vision and contribute their best selves to bring something to life.” He’s not wrong.Īnd there in lies the beauty of film – when the intricate, minute nuts and bolts are invisible to the consumer who digests it and still moved by its resonance as if it was created by magic. In a recent interview with Los Angeles director Embryo, he breaks down the making of Shampoo, his journey in this business that he began a decade ago, and the vision behind the video. Iyla releases her second video off of War + Raindrops.īeyond the village that it takes to create a music video and allow art to imitate life in film, the relationship between director and artist is what brings a vision into fruition and Los Angeles singer and songwriter Iyla and director Patrick ‘Embryo’ Tapu team up again to pay homage to the late, great Alexander McQueen and bring awareness to suicide prevention in Shampoo.